Welcome to Koru Performance

The premier destination for endurance athletes looking to take their training and competition to the next level. As a biotech company based in Dallas, Texas, we specialize in providing high performance athletes with the tools they need to train harder, recover quicker, and race faster. Our team is dedicated to sport, personal fulfillment, and challenging the limits of what is possible. We believe that with the right tools and support, anyone can achieve their full potential.

Our mission is to provide our customers with the most innovative and effective performance-enhancing products on the market. Our products are specially formulated with natural ingredients, including essential oils and botanicals, that have been proven to support athletic performance and well-being. Our line of cosmetics includes recovery lotions, sunscreens, and other specialized products that are designed to enhance performance and reduce recovery time.

Whether you're training for a marathon, triathlon, or any other endurance event, Koru Performance has the products you need to achieve your goals. Our team is made up of experienced athletes, coaches, and scientists who understand the unique needs of endurance athletes and are committed to helping you achieve your full potential.

We believe that sport is about more than just winning; it's about pushing yourself to be the best you can be, and that's what Koru Performance is all about. With our commitment to excellence and innovation, we're here to help you reach your goals and exceed your expectations. Try our line today and experience the difference for yourself!

John Aselton

John's family tree is a legacy of both swimmers and military veterans, and he has honored that legacy by excelling in both fields. As an NCAA swimmer and water polo player at the United States Naval Academy, he honed his skills in the water. He then served as an officer in the Navy, deploying twice to the Middle East and North Africa, before a spinal injury forced him to leave the service.

After recovering, he turned his focus to commercial real estate and M&A, but his passion for sports never wavered. Eventually, he returned to the world of sports and founded Kōru Performance.

Now, as an avid triathlete and the father of two daughters, John continues to strive for excellence in all aspects of his life, alongside his supportive wife Kristina, who is also an active runner and mother of two aspiring triathletes.

Mitch Adshead

Mitch is a world-class triathlete and multisport coach with a impressive swimming background. He is a former National Champion and Junior Record holder in the United Kingdom and still holds the 200 Breastroke Junior Record to this day. He is also a pack leading swimmer and holds the swim course record for Ironman Cozumel 70.3.

Not only is he an accomplished athlete, but he also holds an undergraduate and graduate degree from Texas Christian University, making him an intellectual powerhouse as well. He brings a passion for sport development and pushing the human body to its limits.

Though he was born and raised in England, he considers himself a Texan at heart.

Mitch is a true standout in the multisport world and his passion, skills and knowledge will benefit any athlete working with him.